What has happened to bounce rate?
Bounce Rate is one of the most misunderstood stats in GA and Google are using engagment rate instead in GA, But is engagment rate useful, Very much so
Fraudulent Returns Exposed: Leveraging Data Warehousing for Retail Resilience
Returns fraud is a retailer's nightmare – a silent revenue killer that can tarnish reputations. Just ask one of our favourite clothing retailers, who faced a serious threat from sneaky returns. Let's dive into their story and discover how they turned the tide, saved money, and delighted customers.